Shannon leads Sales Strategy and Analytics at DoubleVerify in New York. Previously, she founded ZahZee, consulted in growth marketing, and was a Senior Media Buyer at VaynerMedia.



Shannon has a proven track record of driving revenue growth through strategic sales initiatives and data-driven insights. She brings experience optimizing growth for Fortune 500 companies and leading multi-channel digital campaigns. With a strong background in analytics, Shannon is skilled at turning data into actionable strategies that fuel client success. She has also authored impactful case studies and achieved entrepreneurial success in D2C commerce.

DoubleVerify

Senior Client Insights Analyst 2023 - Current

Client Insights Analyst 2021-2023

  • Coached by the Head of Field Sales on direct sales techniques, enhancing my ability to prospect, negotiate, and close deals effectively while overcoming client objections

  • Deliver strategic data-driven recommendations, contributing to over $1M in annual revenue growth for global clients such as Comcast, Meta, and Mondelez

  • Support the sales team in identifying and pursuing new business opportunities, contributing to a 50% win rate in competitive pitches, including the successful pitch for Microsoft.

  • Develop and present QBRs leading client calls to deliver compelling data narratives that highlight growth opportunities.

  • Strategically align client needs with product offerings, resulting in upsell opportunities and a 30% increase in revenue across all accounts.

  • Spearhead commercial and sales product training programs that increase client retention and upsell success

  • Selected for DoubleVerify's Emerging Leaders Program, a prestigious initiative designed to foster future management talent

  • Promote DoubleVerify’s thought leadership within the advertising industry by identifying, drafting, and publishing case studies across DV product lines, Lexus Case Study

  • Actively involved in Women in DV, organizing industry events, hosting panels, and contributing to thought leadership across the ad tech space.

VaynerMedia

Senior Media Analyst 2020-2021

Media Analyst 2019-2021

  • Managed and trained two media analysts across buying, client reporting, and end-to-end marketing campaign analysis.

  • Launched multi-channel digital growth campaigns for Scotts Miracle-Gro, Mondelez, and Lola across TikTok, Pinterest, Facebook, Instagram, YouTube, and Programmatic

  • Led client stakeholder meetings to enable optimization across all campaigns, increased POS lift by 20% for lower-funnel campaigns across SMG, and exceeded benchmark KPIs by 75% per platform for upper-funnel campaigns.

  • All-In Challenge: Partnered with Fanatics to launch omnichannel influencer charity event which raised over $59MM for families impacted by Covid-19

Arq Botanics

Product Marketing Consultant | 2023

  • Leveraged Shopify Analytics, Google Analytics, Google Ads, Facebook Ads, and email marketing analytics to analyze campaign performance and customer behavior, informing strategic marketing optimization

  • Developed and implemented targeted product marketing campaigns across email and social to enhance customer engagement and drive sales growth

  • Created an influencer marketing campaign to generate authentic product endorsements and increase brand engagement

Uproxx Music

Growth Marketing Consultant | 2022

  • Built, launched and optimized paid media campaigns across Google, Meta, and TikTok

  • Researched and created custom audience targeting to increase traffic and drive conversions

  • Conducted comprehensive campaign analysis to showcase performance metrics and recommend future optimizations for enhanced performance