ZahZee is an eco-friendly clothing brand on a mission to provide high-quality hemp apparel. With a focus on health and sustainability, ZahZee offers a range of versatile hemp pieces that are good for your body and the planet.
Phase 1: ZahZee Launches Hemp Underwear
Led the product development from ideation to final production
Collaborated to develop and refine the brand design and style guide
Launched Shopify site optimizing for enhanced user experience
Developed and executed social and paid media campaigns for successful brand launch
Executed email marketing campaigns to reach and engage target audiences
Collaborated closely with a copywriter to produce compelling and informative blog posts
Formed strategic partnerships with Waste Free Planet and Paz Lifestyle to expand product distribution channels and reach new markets
Built and managed influencer campaigns across various social media platforms
Phase 2: ZahZee and Casa Muza product collaboration
Collaborated closely with Casa Muza to conceptualize, develop, and launch a new product
Orchestrated a live event at Casa Muza's retail location to introduce and showcase the new product to customers
Published a detailed blog post highlighting the collaboration with Casa Muza
Executed a targeted social media campaign on TikTok and Instagram for the new product launch
Launched an email marketing campaign to promote the new product to existing customers
Phase 3: ZahZee launched an iFundWomen crowdfunding video campaign
Conceptualized, storyboarded, and produced video fundraising campaign for fundraising campaign
Led the planning, execution, and promotion of fundraising across iFundWomen initiatives to support fundraising goals
Secured press coverage and features in We Are Women Owned
Successfully expanded and launched additional product line
Implemented automated shipping and distribution processes to streamline order fulfillment and optimize logistics